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Recent Posts
- David versus Goliath – a marketing lesson
- One of the scariest movies of all time or one of the cleverest marketing campaigns
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- Features vs benefits – the Holy Grail of sales
- The future’s bright. The future’s free!
- The viral pulling power of a damn good story
- Three immediately workable tips for surviving a recession
- How to write a damn good sales letter
- Spotify conquers the world
- Sales copywriting
- Isolation Marketing
- The #1 rule when writing marketing copy
- A short, quick, dirty tip: experiment with cold b2b email marketing
- How to write ad copy that works for small service businesses - Part 1
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