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	<title>Business Marketing Goldmine</title>
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	<link>http://www.businessmarketinggoldmine.co.uk</link>
	<description>Your marketing information resource</description>
	<pubDate>Thu, 19 Nov 2009 14:59:51 +0000</pubDate>
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		<title>David versus Goliath – a marketing lesson</title>
		<link>http://www.businessmarketinggoldmine.co.uk/2009/11/david-versus-goliath-%e2%80%93-a-marketing-lesson/</link>
		<comments>http://www.businessmarketinggoldmine.co.uk/2009/11/david-versus-goliath-%e2%80%93-a-marketing-lesson/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:59:51 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
		
		<category><![CDATA[PR]]></category>

		<category><![CDATA[Business Marketing]]></category>

		<category><![CDATA[Marketing campaigns]]></category>

		<guid isPermaLink="false">http://www.businessmarketinggoldmine.co.uk/?p=355</guid>
		<description><![CDATA[&#8220;Computer games don&#8217;t affect kids; I mean if Pac-Man affected us as kids, we&#8217;d all be running around in darkened rooms, munching magic pills and listening to repetitive electronic music.&#8221; 
Kristian Wilson, Nintendo, Inc,
A story which captured the public imagination last weekend was the fight for the WBA heavyweight title in Nuremberg, in which Britain’s [...]]]></description>
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		<title>One of the scariest movies of all time or one of the cleverest marketing campaigns</title>
		<link>http://www.businessmarketinggoldmine.co.uk/2009/10/one-of-the-scariest-movies-of-all-time-or-one-of-the-cleverest-marketing-campaigns/</link>
		<comments>http://www.businessmarketinggoldmine.co.uk/2009/10/one-of-the-scariest-movies-of-all-time-or-one-of-the-cleverest-marketing-campaigns/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 14:17:39 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
		
		<category><![CDATA[Marketing campaigns]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.businessmarketinggoldmine.co.uk/?p=353</guid>
		<description><![CDATA[&#8220;What we obtain too cheap, we esteem too lightly.&#8221;
Thomas Paine
Are you able to lay your hands on a spare £10k? If so, then you’ve the budget to make a blockbuster movie – and that includes marketing! Selling out in cinemas across America, Paranormal Activity has been described variously as the ‘new Blair Witch Project’ and [...]]]></description>
		<wfw:commentRss>http://www.businessmarketinggoldmine.co.uk/2009/10/one-of-the-scariest-movies-of-all-time-or-one-of-the-cleverest-marketing-campaigns/feed/</wfw:commentRss>
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		<item>
		<title>PAY-PER-CLICK: the economic necessity of bidding on niche keywords</title>
		<link>http://www.businessmarketinggoldmine.co.uk/2009/10/pay-per-click-the-economic-necessity-of-bidding-on-niche-keywords/</link>
		<comments>http://www.businessmarketinggoldmine.co.uk/2009/10/pay-per-click-the-economic-necessity-of-bidding-on-niche-keywords/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 09:30:54 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
		
		<category><![CDATA[Pay Per Click]]></category>

		<category><![CDATA[niche keywords]]></category>

		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.businessmarketinggoldmine.co.uk/?p=350</guid>
		<description><![CDATA[“You never truly understand something until you can explain it to your grandmother.”
Albert Einstein
In the cut throat world of pay-per-click advertising, your ultimate goal is a page one presence. In fact, in most cases anything less than a page one position will place you at an unprofitable disadvantage.  Think about it in your own experience. [...]]]></description>
		<wfw:commentRss>http://www.businessmarketinggoldmine.co.uk/2009/10/pay-per-click-the-economic-necessity-of-bidding-on-niche-keywords/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why copywriters rule the world</title>
		<link>http://www.businessmarketinggoldmine.co.uk/2009/10/why-copywriters-rule-the-world/</link>
		<comments>http://www.businessmarketinggoldmine.co.uk/2009/10/why-copywriters-rule-the-world/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 17:04:45 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
		
		<category><![CDATA[Ad Copy]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Information Publishing]]></category>

		<category><![CDATA[Marketing Copy]]></category>

		<guid isPermaLink="false">http://www.businessmarketinggoldmine.co.uk/?p=346</guid>
		<description><![CDATA[“Free is when you don’t have to pay for nothin’ or do nothin’. I want to be free! Free as a bird!”
Frank Zappa
This month Rupert Murdoch announced that his online publications will from now on be charging for their content, no doubt anticipating the impending death knell of the printed newspaper: 1605 – 20??   Add [...]]]></description>
		<wfw:commentRss>http://www.businessmarketinggoldmine.co.uk/2009/10/why-copywriters-rule-the-world/feed/</wfw:commentRss>
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		<item>
		<title>Features vs benefits – the Holy Grail of sales</title>
		<link>http://www.businessmarketinggoldmine.co.uk/2009/10/features-vs-benefits-the-holy-grail-of-sales/</link>
		<comments>http://www.businessmarketinggoldmine.co.uk/2009/10/features-vs-benefits-the-holy-grail-of-sales/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 13:10:24 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
		
		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Sales copy]]></category>

		<category><![CDATA[Small Business Advertising]]></category>

		<category><![CDATA[Writing sales copy]]></category>

		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.businessmarketinggoldmine.co.uk/?p=343</guid>
		<description><![CDATA[“There is always a heavy demand for fresh mediocrity. In every generation the least cultivated taste has the largest appetite.&#8221;
Paul Gauguin 

Advertising, it is said, is just good salesmanship multiplied by a mass medium.  But what does this mean in practice?
During my years as a marketing consultant I’ve spent a lot of time involved in training [...]]]></description>
		<wfw:commentRss>http://www.businessmarketinggoldmine.co.uk/2009/10/features-vs-benefits-the-holy-grail-of-sales/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The future’s bright. The future’s free!</title>
		<link>http://www.businessmarketinggoldmine.co.uk/2009/10/the-future-is-bright-the-future-is-free/</link>
		<comments>http://www.businessmarketinggoldmine.co.uk/2009/10/the-future-is-bright-the-future-is-free/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 11:33:07 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
		
		<category><![CDATA[Information Publishing]]></category>

		<category><![CDATA[Brand exposure]]></category>

		<guid isPermaLink="false">http://www.businessmarketinggoldmine.co.uk/?p=339</guid>
		<description><![CDATA[“It’s only the giving that makes you what you are.”
Ian Anderson
Surfing through the blogosphere recently, I came upon the results of a recent survey which sought to determine the “Best To-Do List Manager”.  I would give the blog a mention, but sadly in my haste I failed to take note of the blogger. Sinful! Sorry!
Anyway, [...]]]></description>
		<wfw:commentRss>http://www.businessmarketinggoldmine.co.uk/2009/10/the-future-is-bright-the-future-is-free/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The viral pulling power of a damn good story</title>
		<link>http://www.businessmarketinggoldmine.co.uk/2009/09/the-viral-pulling-power-of-a-damn-good-story/</link>
		<comments>http://www.businessmarketinggoldmine.co.uk/2009/09/the-viral-pulling-power-of-a-damn-good-story/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 10:50:58 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
		
		<category><![CDATA[Viral Marketing]]></category>

		<category><![CDATA[Writing sales copy]]></category>

		<category><![CDATA[marketing strategies]]></category>

		<category><![CDATA[Sales copy]]></category>

		<category><![CDATA[Small Business Advertising]]></category>

		<guid isPermaLink="false">http://www.businessmarketinggoldmine.co.uk/?p=337</guid>
		<description><![CDATA[“Some say why? And some say why not?”
Sir Richard Branson
Outside Bristol Zoo there is a car park for 150 cars and 8 coaches. There also used to be a very affable attendant with a ticket machine charging cars £1 and coaches £5.
This parking attendant worked there for all of 25 years , then one day [...]]]></description>
		<wfw:commentRss>http://www.businessmarketinggoldmine.co.uk/2009/09/the-viral-pulling-power-of-a-damn-good-story/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Three immediately workable tips for surviving a recession</title>
		<link>http://www.businessmarketinggoldmine.co.uk/2009/09/three-immediately-workable-tips-for-surviving-a-recession/</link>
		<comments>http://www.businessmarketinggoldmine.co.uk/2009/09/three-immediately-workable-tips-for-surviving-a-recession/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 11:44:19 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
		
		<category><![CDATA[Surviving a recession]]></category>

		<category><![CDATA[Control expenses]]></category>

		<category><![CDATA[Credit Card Payments]]></category>

		<category><![CDATA[Information Goldmine]]></category>

		<guid isPermaLink="false">http://www.businessmarketinggoldmine.co.uk/?p=334</guid>
		<description><![CDATA[&#8220;Write drunk, edit sober.&#8221;
Ernest Hemmingway
“I never drink when I write. But I often write when I drink.”
Keith Waterhouse (6 February 1929 – 4 September 2009)
1 - Keep in contact with your customers
Several weeks ago I moved offices. In the process I contacted my database of customers past and present to let them know of my change [...]]]></description>
		<wfw:commentRss>http://www.businessmarketinggoldmine.co.uk/2009/09/three-immediately-workable-tips-for-surviving-a-recession/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to write a damn good sales letter</title>
		<link>http://www.businessmarketinggoldmine.co.uk/2009/09/how-to-write-a-damn-good-sales-letter/</link>
		<comments>http://www.businessmarketinggoldmine.co.uk/2009/09/how-to-write-a-damn-good-sales-letter/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 12:02:14 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
		
		<category><![CDATA[Sales copy]]></category>

		<category><![CDATA[sales letters]]></category>

		<category><![CDATA[Business Marketing]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[Direct response]]></category>

		<category><![CDATA[mail shots]]></category>

		<category><![CDATA[Small Business Advertising]]></category>

		<guid isPermaLink="false">http://www.businessmarketinggoldmine.co.uk/?p=332</guid>
		<description><![CDATA[&#8220;My problem is reconciling my gross habits with my net income.&#8221;
Errol Flynn
Imagine having the world&#8217;s most diligent sales rep working for your business. They never have to sleep. They never complain. Damn it, they never even ask for a pay rise or even expect to earn a salary let alone a commission!
Dream on, I hear [...]]]></description>
		<wfw:commentRss>http://www.businessmarketinggoldmine.co.uk/2009/09/how-to-write-a-damn-good-sales-letter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Spotify conquers the world</title>
		<link>http://www.businessmarketinggoldmine.co.uk/2009/09/spotify-conquers-the-world/</link>
		<comments>http://www.businessmarketinggoldmine.co.uk/2009/09/spotify-conquers-the-world/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 10:00:03 +0000</pubDate>
		<dc:creator>Kent</dc:creator>
		
		<category><![CDATA[Business Blogging]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[Blogging for Business]]></category>

		<category><![CDATA[Business Marketing]]></category>

		<category><![CDATA[Information Goldmine]]></category>

		<guid isPermaLink="false">http://www.businessmarketinggoldmine.co.uk/?p=327</guid>
		<description><![CDATA[&#8220;A committee is a cul-de-sac down which ideas are lured and then quietly strangled.&#8221;
Sir Barnett Cocks
Launched by two guys from a back bedroom in Sweden in 2006, it’s the latest online music phenomenon, and it’s at least as important as the advent of iTunes, if not more so. It gives you instant access to a [...]]]></description>
		<wfw:commentRss>http://www.businessmarketinggoldmine.co.uk/2009/09/spotify-conquers-the-world/feed/</wfw:commentRss>
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