About

Business Marketing Goldmine is the FREE marketing resource for small to medium sized businesses.

Seize the competitive advantage with a wealth of proven, low-cost marketing strategies from one the UK’s leading business to business copywriters and marketing consultants.

If you’ve accessed Business Marketing Goldmine because you’re looking for clearly explained, low-cost proven strategies on how to grow your business, then you won’t be disappointed. You’ll also become part of an elite minority, because, believe it or not, around 99% of small business owners have no idea how to market themselves using the techniques revealed on this website.

Essential marketing

Why does one business prosper and grow while another struggles and fails?

In almost every case it’s because the successful business has taken the trouble to develop a cost-effective marketing strategy. You can have the best product in the world, but if you aren’t broadcasting the right message to the right people in the right places, it isn’t going to sell. End of story. Getting good at marketing is THE single most important thing you can do to ensure business success and wealth creation.

Remarkably few small business owners and managers REALLY know how to market their businesses effectively.

And as if that were not enough, the world of marketing as we once knew it has changed forever. In just a handful of years an entirely new language has revealed itself: e-marketing, viral marketing, blogging, podcasting and search engine advertising, to name just a few of the terms that until the turn of the century simply didn’t exist.

For the ambitious entrepreneur this change opens windows onto lucrative new marketing opportunities. The only difficulty is navigating your way through the tangle of information to find out how it all works. Here’s how! 

About Kent

Kent Austin is one of the UK’s leading business to business copywriters and marketing consultants. With over twenty years’ hands-on industry experience, he has been personally instrumental in generating multi-million pound revenues in businesses across all key market sectors, and is the preferred copywriter for some of the UK’s most successful PR, design and marketing agencies.

Recent assignments have included the rebranding of Russia’s premier cultural city, Saint Petersburg, and high-profile advertising campaigns for clients in the international film production and distribution industry, including Nigel Marven’s Pole to Pole and the US hit TV series the Martha Stewart Show and The Janice Dickinson Modelling Agency.

Kent is an established authority in the field of guerrilla marketing for small to medium sized businesses, and his writing has featured widely in the business media on both sides of the Atlantic. He now works exclusively as a freelance copywriter, online marketing coach and developer of concise, easy to implement marketing information resources. 

Enjoy and prosper!
Kent Austin
www.copy-doctor.co.uk